In the past decade, Chinese high-end manufacturing enterprises have gradually completed their role transformation from 

"technology runners" to "innovation drivers". However, in the "second half" of global competition, the competition is no 

longer just about product technical parameters, but also about brand momentum, market strategy capabilities, and efficient 

customer connection and delivery capabilities. Tupu Consulting Group is precisely in this context, with international market 

research, brand communication, B2B marketing, and capital partner resources as its core capabilities, becoming an "accelerator" 

for Chinese manufacturing enterprises to go global, stand firm, sell well, and grow quickly.

1· Strategic Communication Integration Strategy: Transitioning from "Supplier on the Exhibition Stand" to "Global Leader" 

Positioning

1. Anchored by strategy, spread and empower market decision-making

In the traditional era of foreign trade, the overseas communication of enterprises is often independent of market entry strategies. 

However, Tupu emphasizes that "communication is the market" in its services, that is, communication activities are not only brand 

exposure tools, but also strategic deployment before entering a certain market.

Brand positioning sorting: Help enterprises shift from the engineer perspective of "technology product" to the customer perspective 

of "value scenario solution", and combine different regional market preferences to output clear brand core propositions.

Competitive differentiation analysis: Based on long-term research on foreign peers such as Siemens, Schneider, ABB, Vestas, SMA, etc., 

assist customers in finding differentiation entry angles and obtaining a "white space" in the minds of overseas customers.

2. Multi language communication content system

Establish localized communication content libraries for different regions:

Stability, scalability, trustworthy collaboration with partners, and industry leadership style in the Americas

2· The full chain market transformation system of "pre exhibition, exhibition, and post exhibition" - from exhibiting to 

signing contracts

1. Pre exhibition: preheating and activation of target customers

• Precise invitation: Proactively target the top 100 local distributors through the Puyue Overseas Platform database and CRM system 

under the Tupu Consulting Group EPC、 Key customers, send customized invitation letters one month before the exhibition.

• Media topic implantation: Release "innovative products/cooperation trends" press releases in advance in industry media to boost 

the popularity of pre exhibition topics.

2. In the exhibition: traffic converted into clues

Booth flow design+visual recognition system: Ensure that enterprises have strong recognition and a sense of "industry leadership" 

at the exhibition site.

Business language SOP: Customize "30 second communication opening remarks", "1-minute technical main promotion phrases", 

and "3-minute business conversion scripts" for sales personnel to improve dialogue efficiency and professionalism.

Closed door promotion meeting: Targeting 10-15 target customers, organizing small promotion meetings or roundtables outside 

the exhibition hall on the same day to increase the participation of decision-makers.

3. Post exhibition: Clues heating up and closing deals

Email follow-up and phone qualification assessment within 48 hours;

Online demonstration or project technical docking within 2 weeks;

Cooperate with enterprises to promote quotation, bidding, and contract signing.

Practical data shows that by using the above methods, enterprises can increase the number of high-quality leads obtained at large-scale 

overseas exhibitions such as Intersolar, Hannover Messe, and ADIPEC by 200% to 300%, and significantly shorten sales cycles.

3· Using Data to Drive Overseas Customer Expansion - "Finding Customers, Selecting Customers, Winning Customers"

1. Global B-end industrial customer database

Tupu has built its own customer resource library covering 52 countries worldwide, with over 50000 B-end customers, including:

Local distributors/agents

•EPC、 System Integrator

Industry giants' procurement departments

Investment funds and project owners

Government Procurement List

Based on the company's product positioning and pricing system, multiple indicators (such as market growth rate, entry threshold, profit 

margin, etc.) are used to score and select the "best entry area+customer list".

2. Private domain operation and project management

Classify potential customers into A/B/C categories for management:

Continuously output content through electronic briefings, technical white papers, case studies, and other forms, constantly "heating up" and improving customer stickiness.

4· The full chain support system from "cognition" to "delivery"

Many Chinese manufacturing companies are able to 'impress customers', but often experience' adaptation 'in subsequent processes such as quotation, technical clarification, bidding, evaluation, and delivery. Through its global network of lawyers, financial advisors, and technical consultants, TUPU provides the following support:

Design of compliant quotation documents (in compliance with EU government procurement requirements);

• Writing and packaging of bidding documents;

• Communication and coordination during project execution;

•Post delivery operation and maintenance communication (establishing customer endorsement cases)。

A high-end equipment customer encountered customs clearance and technical access delays during their first delivery in Europe. Tupu quickly coordinated legal and industry resources to help them complete the "split delivery+upper level agreement", ultimately saving 3 months of 

delivery time compared to the customer's individual operation and successfully holding onto the customer.

5· Why do Chinese high-end manufacturing enterprises need "Tupu style" global brand and market collaboration services?

Tupu Consulting Group aims to assist enterprises in completing the "three upgrades":

6· Truly establishing a global competitive advantage for Chinese enterprises

In today's global industrial competition moving towards the high-end of the value chain, if Chinese high-end manufacturing enterprises want 

to truly "go global", they not only need to participate in an exhibition and issue a few press releases, but also urgently need an international 

partner who can understand strategy, channels, communication, and high-quality transactions.

Through rich case studies and strategies accumulated in multiple markets in Europe, the Middle East, and the Americas, TUPU Consulting Group 

can provide enterprises with "full chain, one-stop" overseas strategy support - from cognitive shaping to customer connection, from business promotion to delivery and landing, ultimately establishing a global competitive advantage and brand assets belonging to Chinese manufacturing enterprises.